A practical GA4 traffic note for app makers, using the current source and channel definitions without treating website sessions as recommendations or installs.

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Oct 5, 20264 min read

Product Lessons

An iPhone alarm bug-report template for app makers

A practical intake template for alarm app makers, with conditional follow-up questions and a clear separation between a support report and a later test.

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Oct 4, 20264 min read

Marketing Experiments

How to check if Google indexed your app website

A page-inspection record for app founders: keep Google's saved index status separate from a live test, then choose a follow-up from the evidence.

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Oct 3, 20263 min read

App Store Notes

A release-notes worksheet for iPhone app updates

A release-copy worksheet that keeps user-visible changes, hypothetical examples and the actual public version separate.

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Oct 2, 20262 min read

Marketing Experiments

Does your app website need llms.txt for Google AI search?

A short decision record for app founders considering llms.txt, with Google's documented position kept separate from other tools.

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Oct 1, 20263 min read

App Store Notes

Keep your app's identity clear when its name changes

A founder's link inventory and naming-bridge pattern for an app whose marketing name differs from its current store title.

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Sep 29, 20263 min read

Product Lessons

How to write a camera privacy explanation for your app

A developer worksheet for explaining a camera feature precisely, using Squatti's public on-device statement and separate analytics disclosure.

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Sep 28, 20263 min read

Product Lessons

A public product fact sheet for your app website

A reusable founder worksheet for describing the app people can use today, with a clear boundary around planned features and example reports.

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Sep 27, 20265 min read

Product Lessons

An iPhone alarm app release checklist that covers the whole flow

Follow an alarm from creation to completion with a reusable device test record. Keep visible results, saved state and untested cases separate.

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Sep 26, 20265 min read

Marketing Experiments

How to audit your iPhone app's AI recommendations

A copyable research worksheet for app founders: keep the questions, answers, sources and uncertainty behind an AI recommendation check.

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Sep 14, 20268 min read

Product Lessons

How to Stop Turning Off Your Alarm and Going Back to Sleep

Keep dismissing your alarm and returning to bed? Change what happens after it rings with a practical wake-up sequence that is harder to undo half asleep.

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Sep 4, 20266 min read

App Store Notes

Where alarm app downloads really come from

I expected a niche keyword to carry Squat Alarm. The research says four generic phrases hold almost all the search volume, and small apps win them with one exact phrase in the subtitle.

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Jun 30, 20264 min read

Product Lessons