A useful app website should let someone check whether the product does the job they need. Put the current platform, availability, access terms and important limitations in plain text, with a route to the official store or signup page.
This fact sheet is a writing tool for founders. It helps you find omissions and contradictions before turning a feature list into a landing page. It does not promise that adding particular sentences will make an AI assistant recommend your app.
I make AppFound, a NaguBuilds project. I'm building it around questions about AI app recommendations, and accurate public product information is part of that work. AppFound is currently prelaunch.
Start with the reader's decision
Pick a question that could rule your app in or out. Does it need a bank connection? Can it export the user's work? Is it available for the user's device? Answer that question before explaining the product's broader ambition.
For a hypothetical app that supports manual entry but cannot import transactions, "Track expenses manually" is clearer than "Manage your financial life." The example is a writing exercise, not a statement about a particular product.
Write what exists today. If a feature is planned, label it planned and keep it out of the present-tense feature list. A screenshot of a concept does not establish that customers can use it.
Complete this fact sheet before writing the page
- Product name and the official developer or company:
- Official store URL or public signup URL:
- Supported platform and minimum version, where relevant:
- The main task a person can complete today:
- A requirement that could change their choice:
- A limitation that could rule the product out:
- What the download or signup provides:
- Whether continued use requires payment:
- Where the current offer and renewal terms appear:
- Account, connection or permission requirements:
- Where someone can find support:
- Date these statements were last checked:
Some fields will not apply. Leave them out of the finished page rather than padding the copy. If a material field is unknown, verify it before writing a promise around it.
For an App Store product, check the relevant storefront. Apple explains that app availability can differ by country or region. An English-language website should not automatically imply worldwide availability.
Check the transitions that can mislead
Follow the link from your article to the product page, then to the store or signup. Compare what each page promises.
"Free download" and "free to use" are different claims. "No account required" says nothing by itself about analytics. "Example report" needs to remain clear when the image is shared outside its original page.
AppFound offers a useful current example of a status boundary. Its homepage identifies the product as coming soon and labels the visible report as an example, not real data. A blog mention should preserve that distinction instead of advertising a scanner people can use now.
Use the checked facts when writing your short description, feature section and answers to common questions. If a fact changes, update each place that depends on it.
Review the page as an unfamiliar reader
Give someone the task question and the page. Can they find a supported answer without asking you what a phrase means? If they cannot, note the missing information and change the copy before adding another section.
Google's helpful-content guidance emphasizes usefulness for the intended audience. That is a better editing test than a target word count. A clear limitation can help the right reader make a decision even when it persuades another person to leave.
You can see AppFound's current public page and waitlist. Use the fact sheet to describe what your own product offers now, then refresh it when the public product changes.